陕西开放大学学报

形象建设是一定主体通过信息传递与客体深度交流，建立信任而凸显主体本质价值与文化本源的实践活动。在新时代高质量发展的背景下，地市开放大学形象建设成为全新的战略认知与客观实践，但建设的现实不足也日益显现。以认知水平、治理表达、文化建设、服务创新以及信息质量提升开展形象建设，是地市开放大学实现高质量发展的重要而必然的基本内容。

Image construction is a practical activity through which a subject establishes trust by transmitting information and engaging in in-depth communication with objects,thereby highlighting the subject's essential values and cultural origins. Against the backdrop of high-quality development in the new era,image construction for prefectural-level open universities has emerged as a strategic perception and objective practice. However,its practical deficiencies are becoming increasingly evident. Conducting image construction from the perspectives of cognitive level,governance expression,cultural construction,service innovation,and improvement of information quality constitutes an important and inevitable basic content for prefectural-level open universities to achieve high-quality development.